The Margin Problem You Can’t Ignore

Marketplaces deliver visibility, but their commissions chip away at every order. A first-party ordering app removes that recurring tax. You keep more revenue per sale, which compounds into healthier food costs, better staffing, and real marketing budget.

Own the Relationship, Not Just the Transaction

On aggregator platforms, the customer belongs to the marketplace. With your own app, you control sign-ups, consent, and remarketing. That means segmented email, SMS, or push campaigns, birthday offers, and VIP programs that bring guests back on your terms.

Brand Experience That Actually Converts

A generic list page can’t tell your story. Your app can: consistent visuals, curated photography, allergen details, upsells, and a fast checkout tuned to your menu. The result is higher average order value and fewer abandoned carts.

Real Data, Better Decisions

First-party analytics reveal your best-sellers, peak hours, and repeat-order patterns. Use these insights to fine-tune prep, pricing, bundles, and promotions. Data you own is an enduring advantage.

SEO You Can Actually Build On

Marketplace pages rarely rank for your local intent; they rank for theirs. Your site can target searches like "pizza delivery near [neighborhood]" with unique content, structured data, and fast performance. Over time, that organic traffic reduces paid acquisition costs.

• Schema markup for Restaurant, Menu, and Product items
• Location pages with accurate NAP details
• Fast Core Web Vitals for better crawl and conversion
• Menu pages with indexable dish names and descriptions

Operational Control Without the Friction

Update prices, 86 items, set kitchen throttling, pause delivery zones, or schedule lunch-only categories—instantly. No ticket. No platform delay. Your operations stay agile during rushes.

Use Marketplaces Strategically—Not Exclusively

Marketplaces can still be a top-of-funnel discovery channel. The goal is to convert first-time guests into direct customers with inserts, QR codes on packaging, and loyalty incentives—then serve them on your app next time.

What Success Looks Like

• Commission share of revenue drops month over month
• Repeat rate rises through loyalty and targeted offers
• Average order value increases via smart add-ons and bundles
• Organic traffic grows for high-intent local keywords

Getting Started

Launch with a fast, mobile-first menu, clear photography, multiple payment options, and a frictionless checkout. Add loyalty, email capture, and SMS over time. Measure weekly. Iterate continuously.